What is one component of the DECA performance indicators?

One component of the DECA performance indicators is knowledge of marketing principles. This aspect is foundational for DECA members, as it encompasses the essential theories, concepts, and frameworks that guide effective marketing strategies and practices. Understanding marketing principles enables participants to analyze various situations, create marketing plans, and make informed decisions. This foundational knowledge also allows members to apply theoretical concepts to real-world scenarios in competitions and events, reflecting DECA’s commitment to preparing future leaders and entrepreneurs in marketing, finance, hospitality, and management.

The other options, while relevant skills in a broader sense, do not represent the core focus of the performance indicators as directly as knowledge of marketing principles. For example, experience in public relations and the ability to create marketing budgets or manage product inventory are specialized skills that fall under the umbrella of marketing but do not encapsulate the fundamental marketing principles that DECA emphasizes.